Alamo Drafthouse unveiled plans to open their first theater in Frisco at The Hub at Frisco Station, the entertainment district of the 242-acre Frisco Station mixed-use development at the northwest corner of Warren Parkway and the Dallas North Tollway.
The company's seventh North Texas location, Alamo Drafthouse Frisco is an eight-screen theater with seating for over 1,200 guests, and is expected to open in 2020. It'll feature Alamo Drafthouse's signature mix of first-run films and curated specialty programming, an extensive made-from-scratch food and beverage menu, and recliner seating throughout every auditorium.
The new location will also feature Video Vortex, an Alamo Drafthouse bar concept new to Texas and only the second such bar for the brand. Inspired by the company's long-running Video Vortex programming series that celebrates straight-to-video cult classics from the 1980s through the early 2000s, the Video Vortex bar reimagines the classic video rental store with free movie rentals, themed cocktails, and 32 local draft beers on tap. Along with Blu-ray and DVD titles, the curated Video Vortex rental collection will feature rare VHS tapes and genre releases, including many titles never released on digital formats. The bar will also feature a fully stocked Mondo store with movie-related merchandise, games, toys, posters and vinyl releases for sale.
"Alamo Drafthouse's first location in Frisco is particularly exciting for a few reasons," says Alamo Drafthouse DFW Chief Operations Officer Bill DiGaetano. "We have a great location right off the Dallas North Tollway and an incredible city and fan base to serve, which is always a lot of fun. Our developer, Hillwood, is known for making great developments come to life, and we couldn't be happier about working with them to bring Alamo Drafthouse to Frisco in a very big way!"
Alamo Drafthouse complements Frisco Station's master plan, which is built upon three-pillars designed to encourage smart, creative and healthy experiences throughout the development. The Hub, Frisco Station's centerpiece, is designed with more than 200,000 square feet of unique food and beverage concepts, innovative entertainment options and diverse retail selections. In addition to Alamo Drafthouse, The Hub will feature a 600-room hotel campus, anchored by a dual-branded AC Hotel and Residence Inn, both by Marriott, as well as a Canopy by Hilton. Numerous urban living options will also be offered at The Hub, including the SkyHouse (25-story high rise) and Station House projects. The hotel campus and urban living projects are currently under construction.
For developments on Alamo Drafthouse Frisco, sign up for the free Victory loyalty program at drafthouse.com/victory.