It’s hard to imagine, but today, just five short years after opening its first location, Blink Fitness is sending endorphins racing through a quarter million members at its nearly 50 gym locations.
Blink recently announced that it is expanding into Allen. Intending to transform the attitude Americans have towards exercise – shifting the focus from physical benefits to the feelings that come from working out – Blink has its sights set on Allen.
“The moment has arrived to bring Blink to Allen. Our membership numbers and our ability to consistently open new gyms is perfect proof that Blink is ripe for expansion,” said Todd Magazine, president of Blink Fitness. “Our members relate to the Mood Above Muscle approach that Blink Fitness fosters, creating an environment and ethos around the importance of feeling good instead of just looking good.”
Blink leadership has created the brand to stand as a new differentiated breed in fitness around a unique “Feel Good Experience” at every club to enhance each member’s visit and make Blink unlike any other gym. This includes respectful and friendly staff, bright and open gym design using colors that are scientifically proven to enhance mood, a spotlessly clean facility and music specifically selected to motivate members.
The concept commands franchise investors who share its commitment to excellence and have the financial wherewithal as well as operations know-how to own and operate one or more locations. Franchisees benefit from the proven Blink business model and the experience behind it.
Beyond brand differentiation, Blink is breaking the mold with its brand positioning. The fitness industry has been around a long time, using the same sort of aspirational imagery across the board. Blink uses people who look like its diverse member base in advertising the idea that working out to feel better is just as important as working out for the physical benefits. That concept is resonating with the 85 percent of people who have been too intimidated to join a gym.
The Blink business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections. The franchise investment offers significant efficiencies of scale for multi-unit investors, including discounts on the initial investment.
For more information about the Blink Fitness franchise opportunity, visit blinkfranchising.com.