There are some who were concerned that donation fatigue may hamper fundraising efforts for this year’s North Texas Giving Day campaign.
But that decline didn’t even come close to happening.
This year’s North Texas Giving Day event, which took place Thursday, resulted in record-highs all across the board.
The 12th annual event, powered by Communities Foundation of Texas, raised $58.8 million, surpassing last year’s total of $50.1 million.
It also benefited 3,200 nonprofits with 22,800 volunteers pledging more than 685,000 hours of service. More than 106,000 donors participated from all 50 states and 26 countries. Those are also records.
Because of the pandemic, donations became critical for many families in North Texas who never thought they would need them.
Not only did nonprofits push for donations beginning in March, but United Way of Metropolitan Dallas, Communities Foundation of Texas and the Dallas Cowboys teamed up to host North Texas Giving Tuesday Now in May, which raised $20.7 million.
“Going into it we were concerned about how well we would do because of donation fatigue,” said Tracy Eubanks, CEO of Metrocrest Services. “Nonprofits needed a lot because of the pandemic.”
Metrocrest Services, however, doubled last year’s total by receiving $142,155.
“Our goal was $60,000,” Eubanks said. “We hit that by noon. A lot of nonprofits did better than they anticipated at a time when the need is great.”
Eubanks said what’s interesting about this year’s event is that while the amount people donated was about the same as past years, the number of people who donated increased.
“There is a greater awareness of the needs of nonprofits this year and a greater awareness of the role nonprofits play in a crisis,” Eubanks said, adding that the money Metrocrest Services received will go toward rent, food and workforce efforts. “If people didn’t know what nonprofits did and the valued they have, they have a better feel for that today.”
The all-digital fundraising platform gave nonprofits and donors a tool to raise funds efficiently and virtually.
“From the very beginning, we said this year served a greater purpose than ever before. We are so grateful and in awe of our generous donors, community members, sponsors, and volunteers who once again rose to the occasion for our friends and neighbors and highlighted how philanthropic this region is,” said Dave Scullin, president and CEO of Communities Foundation of Texas. “Most importantly, the dollars that we raised together, all 106,000 of us, will help fuel the nonprofits that are continuing to serve our community during these challenging times.”
Among the local nonprofits to benefit were CASA Denton County ($41,367), Lovepacs ($31,242), Christian Community Action ($24,311), Children’s Advocacy Center for Denton County ($20,126), Denton County Friends of the Family ($17,402), NTX Community Food Pantry ($13,402) and United Way of Denton County ($8,979).
To mark this year’s giving day, participating nonprofits hosted socially distanced car rallies, live-streamed concerts, and virtual performances from area arts groups to celebrate philanthropy and raise awareness for North Texas Giving Day.
The full list of results and prizes is listed at https://northtexasgivingday.org/leaderboard.