Frisco City Council Place 4 candidate Bill Woodard

Frisco City Council Place 4 candidate Bill Woodard

Bill Woodard

AGE: 41


EDUCATION: Bachelor in finance from UNLV and a master in accounting from University of Texas-Dallas

CAREER: Vice president - senior underwriter/credit department manager at American Business Lending

FAMILY: Wife, Laura; children Shawn, 16, Hayden, 13, Cooper, 11


  • Planning and Zoning Commissioner, 2010 – present, chairman since 2014
  • Charter Review Commission (2009-2010 and 2013-2014);  Chairman 2013-2014
  • Zoning Advisory Committee 2009-2011
  • Citizens Advisory Committee for Hike & Bike Master Plan Update (Current)
  • Chairman 2010 Complete Count Census Committee
  • Panther Creek Association of Homeowners, Past President and Chairman
  • Shawnee Trail Cycling Club Immediate Past President
  • Dallas Off Road Bicycle Association Trail Steward for the Frisco Trail
  • Boy Scouts of America (various positions since 2005)

Why are you running to be a Frisco City Council member?

I’ve been involved with the city of Frisco in various capacities since 2008. I’m running because I believe we are entering a critical transition period within the city as several of our councilmembers will term out this year and next, and we’ll see the election of a new mayor as well. I believe having experience with the city operations, our master planning, and our history are critical to knowing where our residents want the city to go, and how we get there. When my kids leave for college, I want to ensure Frisco is a place they want to return to and raise a family as well.

What from your background has equipped you to be an effective council member? 

As a commercial real estate lender with a background in finance and accounting, as well as my service to the city, my experience is unique in this race. I am the only candidate in my race that has served in any capacity with the city of Frisco. This gives me a much greater understanding of the city's operations, where we are doing things well, and areas that we can improve upon. I have a BS in finance and a masters in accounting making me well equipped to understand and work with our staff on the annual budget.

What are the city’s most pressing issues?

The strain on our resources resulting from the continued level of explosive growth we have. This includes strain on roads, water, as well as our first responders. As a member of the planning and zoning commission for nearly six years I have first-hand knowledge of the strain the rapid growth places on our infrastructure and first responders. Because of my dedication and understanding of these issues I have been humbled to receive the endorsements of the Frisco Police Officers Association and Frisco Firefighters Association.

How should the council address those issues?

We have a very thorough planning process that includes areas where additional roads, water, and sewer lines will likely be necessary. We review these master plans on a regular basis and must continue to do so. More importantly we must continue to be diligent in ensuring we continue to explore technologies that can improve traffic flows and water management, and we must continue to ensure our first responders have the tools they need to provide the services our residents expect.

Though the property tax rate has held steady, property tax bills have risen. How do you view the tax burden in Frisco?

Frisco has one of the lowest tax rates in the area. Additionally, the portion of our tax rate dedicated to maintenance and operations is also one of the lowest in the area, which means we have one of the most efficiently-run cities around. While we have one of the lowest tax rates, market factors have increased the amount we effectively pay. With my background in finance and accounting, I will be able to ensure we are delivering quality services to our residents at a low tax rate.

As the city considers development standards this year, what changes do you want to see?

Open spaces has been a huge focus for me on Planning & Zoning. We need to ensure developers are designing usable open spaces. We also need to look at options to allow longer block lengths, more curvilinear streets and possible incentives that would encourage larger and more varied lot sizes. Our ordinances should provide flexibility to design unique neighborhoods that encourage activity and connections to other areas of our city through our trail system.

What level of legalization should alcohol sales have in Frisco?

Frisco has done very well with our planning over the years, and I’ve personally seen how well our process works. I believe any discussion on changes to our alcohol ordinances should begin with our residents, through our public hearing process, instead of with a single business that is trying to change the rules since they can’t comply with the law.

Follow William Taylor on twitter @friscoupdates

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