Fancy, brand-new wayfinding signs have been catching the eye of Oak Point residents in the last month.
The city recently installed several of the signs along FM 720 and near key intersections around town after the signs were approved and funded by the Oak Point economic development corporation (EDC).
Officials began placing the signs along FM 720 in early August.
“Unless you’re familiar with the area, you might drive right past Oak Point and not even know we’re here,” said Doug Mousel, city manager. “So, our EDC was really looking for a way to promote the town. We looked at a lot of options, and this one was really cost effective.”
Total, the signs cost the city less than $8,000, Mousel said.
The signs are intended to “promote and differentiate the city along FM 720” and to provide direction to motorists visiting the city, according to the city website.
The new signs replace the temporary signs previously used to advertise events at the Dallas Corinthian Yacht Club and the polo fields, as well.
“There are about 10 signs placed throughout town,” Mousel said. “Besides the ones on FM 720, there are a few around town that will help direct people to the Yacht Club and polo fields, which both bring in a number of people every year for different events.”
The signs also direct residents to Oak Point City Hall, Mousel said.