In December, Santa Claus, elves, reindeer and snowmen are the celebrities of the season. Many watch Christmas classics and sing carols.
Dark Hour, a year-long haunted attraction, is working to create a different winter-time tradition for North Texans – a show called Wreck the Halls.
“This time of year, everyone is holly jolly and decking the halls, and we wanted to provide the dark side of that,” said Amy Reed, Dark Hour marketing and promotion manager. “Winter is the darkest time of the year. The days are shorter, the nights are longer. Bad things happen in dark times.”
The narrative of this month’s event is based on a coven of witches where each month, one takes over. The Ice Witch takes the lead in time for winter.
“The Ice Witch has taken over to create an eternal winter wonderland,” Reed said. “She’s got Krampus, the keeper of the naughty list. She’s got the evil elves. We’ve got some references to Scrooge who’s not changing his ways and seeks the help of the witches.”
Because Dark Hour produced a winter show last year, Reed said the production team has added a few elements to keep things fresh for visitors who attended the last winter show. There are 13 witches from which to choose, and the Ice Witch will be more prevalent. Elves have taken shelter in the typical voodoo priest’s home.
“We have the cemetery, the house and the swamp, but it’s amazing what it looks like in winter,” Reed said.
As a haunted attraction coming out after Christmas, the event required promotion much different from what Dark Hour used for its Halloween showing.
“I look at it more as promoting for live theater,” she said. “You can enjoy it during Halloween, but you can also enjoy it around the time you may be celebrating a completely different holiday. The next show will be Love is Blind, which is Valentines Day, and then it’s St. Patrick’s Day.
“People looking for a unique way to celebrate different holidays, we try to offer that to them.”
Mike Arties, Dark Hour’s chief operating officer, encourages guests who aren’t quite ready for such a scary experience to take photos with Krampus from 1-4 p.m. Dec. 14 at Dark Hour.